There are many reasons people would consider an alcohol detox, but the dangers of alcohol abuse have never been more apparent. With government warnings about even moderate alcohol consumption being linked to some forms of cancer, more individuals are taking care about the amount of alcohol they consume.

It used to be the case that people believed alcohol to be beneficial when consumed in moderation. However, in January 2016, Professor Dame Sallie Davies, England’s chief medical officer, warned the public that there is no safe level of alcohol consumption when it comes to preventing certain illnesses such as cancer.

Successful Campaign

The link between alcohol and cancer is something that Balance, the North East Alcohol Office, has been trying to highlight for a while now. After a successful campaign in 2015, the organisation is now re-launching to educate even more people about the dangers of alcohol.

Findings have shown that more people in the area are aware of the link between the two than ever before, and those who saw the campaign last year are twice as likely to be aware of the connection than those who did not see it.

Educating the Public

Balance conducted a survey before their campaign in 2015, and the results showed that only a third of those living in the North East were aware that there is a connection between breast cancer and alcohol consumption. However, once the campaign was over, the figure rose to 45 per cent.

A new campaign will feature a TV advert and a refreshed website, and it will run for four weeks in the hope that more people will be educated about the dangers of excessive alcohol consumption and the links with cancer for even those drinking moderate amounts. The aim of the campaign is also to encourage people to stick to the recommended weekly guidelines of fourteen units for both men and women.

Hard Hitting Advert

The ‘Spot of Lunch’ TV advert will feature a man and woman enjoying lunch with a glass of wine when the woman accidentally spills some of it on her top. The stain on her top then changes to show a tumour growing on her breast. Balance partnerships manager Sue Taylor said, “It’s positive to see increasing awareness of the links between alcohol and cancer, following on from last year’s campaign. It reinforces how important mass-media campaigns like Spot of Lunch are in making people in the North East aware of the risks of drinking alcohol, even at low levels.”

She said that many individuals believe that they are drinking less than they think, adding, “Many of us underestimate how much we drink and we know it can be tricky to work out how many units we’ve had over the course of a week. That’s why, as part of our campaign, we’ve refreshed our website to include lots of information and advice that encourages people to think about their alcohol intake and hopefully cut back to reduce their risk.”

She went on to say, “While awareness in the North East may be growing, much remains to be done to raise awareness levels further. It’s only by making people more aware that they can make informed choices about how much they drink.”

Overcoming an Alcohol Addiction</h2>

Those who consume large quantities of alcohol on a regular basis are in danger of building up a tolerance to its effects, and this usually leads to physical dependence. The more alcohol a person drinks, the more he or she will crave it and the less control they will have over their consumption.

Once an addiction has developed, it can be almost impossible to quit drinking without help. Those affected will probably need an alcohol detox followed by a programme of rehabilitation if they are to recover.

Without help for addiction, the problem will get worse, and the mental and physical health of the individual will be negatively affected. With even moderate alcohol consumption being linked to diseases such as cancer, the risk for those who are consuming excessive amounts is even higher. The good news is that there are many organisations around the UK where help for addiction is available.

Starting with an Addiction Detox

The starting point for most people with an alcohol problem is a programme of detoxification, which should ideally take place in a supervised facility. The reason for this is that an alcohol detox can be complicated. Alcohol is a substance that affects almost every part of the body, and to suddenly stop drinking after years of abuse will inevitably cause the body to react as it tries to get back to normal. This may result in a series of withdrawal symptoms, ranging from mild to severe.

A supervised alcohol detox is the safest way to withdraw from alcohol because you will be carefully monitored by fully qualified staff who are trained to react in every situation.

For more information about supervised detox facilities, contact us here at Addiction Helper today.

Source: Campaign leads to increased awareness of links between alcohol and cancer (Northumberland Gazette)